If you allow it, we count the pages visited, whether a callback demo request was accepted or failed, and a short campaign label from the link you came from. It runs on sitco’s own server, sets no cookies, and never receives phone numbers, emails, what you type, full URLs or referrers. Your IP address and browser details do arrive with the request; it uses them only to make a one-way visitor code that changes every month and to note your browser, device type and approximate location, and does not store the IP address. Kept for 14 months. This is separate from the security check in the demo form, and the demo works either way.