Custom voice assistant · custom projects
A call that leads somewhere.
The assistant answers an agreed range of questions, collects the details and takes only the actions a connected tool confirms. Everything else goes to a person, with the context.
Call · 00:00
- CallerHi, I’d like to book a consultation about a commercial lease.
- AssistantOf course. Is this for a business or a personal matter?
- CallerFor the business. Thursday morning would be best.
- AssistantI’ve noted Thursday morning. The team will confirm the time — we’ll call you back on this number.
- Purpose
- Book a consultation
- Topic
- commercial lease · business
- Preferred time
- Thursday, morning
- Contact
- 07700 900***
needs a person to confirm
Fictional data. The data collected and the next steps are agreed separately for each project.
The call isn’t the end of the process. It’s the start.
A well-designed voice AI doesn’t stop at “thanks for calling”. It collects the information, checks the agreed scope and starts the next step.
- 01
Answers
Handles calls to an agreed script. Nobody has to stop work every time the phone rings.
- 02
Understands
Works out what the call is about, collects what’s needed and shows what is still missing.
- 03
Hands over
When a decision is needed, a person gets the details and the context — not another voicemail to decode.
Not a digital employee for everything.
The assistant is there to do one specific, repetitive part of a call well. We agree the scope before go-live.
- answer agreed questions
- collect contact details and what the call is about
- check free slots — once a calendar is connected
- pass the matter to a person
- write a summary of the call
- start a confirmed next step
The assistant doesn’t need every answer. It needs to know when to hand over.
If the question is unusual, the data is uncertain or the matter needs judgement, the system doesn’t improvise.
The system can
- collect information
- recognise an agreed intent
- check whether a slot is free
- prepare the data for the next step
- tell the caller what happens next
A person decides
- exceptions
- complaints
- financial decisions
- incomplete or conflicting details
- anything outside the script
Start with one kind of call.
- 1
Discovery
We pick the calls that come back often enough to matter.
- 2
Script
Questions, data, exceptions and the moment to hand over to a person.
- 3
Test
We check the call on controlled cases.
- 4
Go-live
A limited scope, with your team seeing what happens along the way.
- 5
Extend
New situations only once the first scope works properly.
Package or project
Just the calls you miss
£79 a month · no VAT added
1000 minutes of calls, call-back enquiries or bookings for one appointment type. No setup fee.
See the AI receptionistYour own script, CRM or sector software
from £1,450 custom project · after a £395 map
Calls in your scope, integrations with CRMs and sector software, more appointment types and actions.
Send an enquiryQuestions about the AI phone assistant
Does the assistant replace a member of staff?
No. It takes over an agreed range of repetitive calls and passes anything that needs a decision, or falls outside the rules, to a person.
Can it book appointments?
Yes, in the £79 package. During set-up you pick one of two modes: call-back enquiries or bookings. In booking mode the assistant checks free slots and books one agreed appointment type in a connected calendar, and confirms the time only after it has been saved. Anything unusual still reaches you as an enquiry. Integration with practice-management software, a CRM or several appointment types is a separate project.
Can it answer any question?
It shouldn’t. A well-designed system has a clearly defined scope and knows how to pass an unusual request to a person.
Are calls recorded?
In the package, audio recording is off by default for a new assistant. Transcripts and personal data held by the voice provider are set to be deleted after 30 days. Retention for summaries and enquiries in the sitco dashboard is set out in the data processing terms. For custom projects we agree this separately.
How much does it cost?
The AI receptionist package: £79 a month for 1000 minutes of calls, no setup fee, no VAT added. One calendar and one appointment type are included. Google Calendar is being prepared for the public UK launch; Cal.com and Microsoft 365/Outlook aren’t available to UK customers yet. CRM integrations, sector software and a wider scope are quoted as a custom project. Order and configure your assistant online. Your paid month starts on activation; until then, you can ask for a full refund of your first payment.
Is it compliant with UK GDPR?
The assistant says it is AI at the start of every call and collects only the data agreed for the scope. For your callers’ data we normally act as your processor, and we agree a written data processing agreement with you before go-live. Details: security and architecture.
Want to hear what a first step could look like?
Watch the sample call, or tell us about the call that interrupts your team most often.
Or call +44 7822 000220 · email info@sitco.uk